The project itself :
Project Overview
In an era where remote collaboration is increasingly the norm, the challenge is not just about “seeing and talking” but about being understood, being productive, and capturing the value of each meeting. Samvaad targets that deeper layer of collaboration.
Samvaad is a video conferencing app, inspired by the Sanskrit word it mean "conversation."
In today’s tech-driven world, people are working across borders like never before a developer in Gujarat could be building software for a company in London. To support this evolving way of work, Samvaad allows users to attend meetings and workshops from anywhere in the world.
Its main features include an AI-powered audio translator, enabling users to communicate in their native languages, along with AI-generated meeting summaries and a whiteboard feature for easy collaboration.
Problem:
In today’s fast-paced tech world, collaboration happens across borders. People rely on platforms like Zoom and Google Meet, but many talented professionals still struggle to express their ideas due to language barriers—leading to miscommunication and missed opportunities.
Samvaad solves this by offering real-time translation and meeting summaries, helping users communicate clearly and confidently.
Goal:
To create a video-conferencing platform that removes language barriers through real-time translation and smart meeting summaries, enabling users to communicate clearly, share ideas confidently, and collaborate effectively across borders.
My role:
UX designer leading the Samvaad Web App design.
Responsibilities:
conducting research,
storyboarding,
paper and digital wireframing,
usability studies,
iterating on designs,
making high-fidelity prototype
All about the user :
User Research
I conducted user interviews and created empathy maps to gain a deeper understanding of the target user and their needs. I found that many users struggle to understand how to navigate credit resources. They want a straightforward, easy-to-use product without needing to dive deeply into credit complexities. The information overload is confusing, and they simply seek a smooth, successful experience when obtaining credit.
Pain Points
Real-Time Clarity
Research revealed that users valued real-time clarity (not waiting for post-meeting translation).
Auto-Captured Outcomes
They also desired automated capture of meeting outcomes (so they don’t lose action items or key points).
Global User Personas
We created user personas representing remote team members, international freelancers and cross-border educators to cover a variety of use-cases.
User Personas
Personas were selected by conducting user research and identifying common pain points, that frustrate and block the user from getting what they need from a product.
User Journey Map
It is the series of experiences Carlos has as he achieve a specific goal. It was built on the his experience.
I developed a user journey map of Mark's experience with the site to pinpoint potential pain points and identify areas for improvement.
Goal
Check and improve credit score, apply for an appropriate credit plan and related credit card.
The project itself :
Competitive Analysis & Opportunity
In an era where remote collaboration is increasingly the norm, the challenge is not just about “seeing and talking” but about being understood, being productive, and capturing the value of each meeting. Samvaad targets that deeper layer of collaboration.
To position Samvaad effectively, we analysed existing video-conferencing solutions (traditional players, emerging web apps) to identify feature gaps and opportunities.
Translation
While many tools offered video + chat, few offered native-language translation in meetings.
Collaboration
Few combined collaboration tools (whiteboard, shared notes) seamlessly with video.
Opportunity
Samvaad’s opportunity: become the “smart meeting platform” translating, summarising, and making remote meetings more productive.
The project schematically :
From Structure to Sketch
Here I built some schemes and storyboards to clarify and understand information and architecture of the app. After I created paper wireframes and than proceeded with building digital wireframes with a low-fidelity prototype in order to conduct usability studies with stakeholders.
Sitemap
We built a sitemap to outline page hierarchy and content flow.
Special attention was paid to the meeting-flow: Join > Set language preferences > Start meeting > View AI summary.
We ensured responsive design from early stages so the web app works equally well on desktop and mobile.
Digital Wireframes
More "clear" version of wireframes in a digital form. Also all the important pages are added in it.
On this step I used the Figma design tool to create digital wireframes of all the pages. Then I bonded all of them into the clear and smooth structure.
The goal is to show how all the pages and things interact with each other.
Usability Studies
This is an examination of users and their needs, which adds realistic context to the design process.
We conducted unmoderated usability studies with participants interacting with the low-fidelity prototype. From their feedback, we identified pain points and opportunities for improvement.
Translation
Users found the language-translation toggle unintuitive in early versions → we moved it to a more prominent position.
Summaries
Some users found meeting-summaries difficult to locate post-meeting → we added a persistent “Summary” tab in the meeting view.
Share screen
A few participants wanted a clearer “Share screen” icon → we refined iconography and added tooltip hints.
Accessibility
Based on testing, we improved accessibility (font sizes, contrast) because remote users may join from variable environments (lighting, device quality).
The clear version :
Refining Design
On this step, first I created a static, high-fidelity Voo's app design (keeping in mind all the conclusions from the previous phase of usability studies) that is a clear representation of a final product called design mockups.
After that, I created a high-fidelity prototype of the app.
Mockups
High-fidelity mockups were created, incorporating typography, colours, iconography and visual components.
I created all the app pages mockups, incorporating the right design elements such as typography, color, and iconography. I also included captivating and visually appealing images, and developed all the necessary components and elements.
The goal was to demonstrate the final Voo's app in as much detail as possible.
Final Results & Learnings
Outcome
While exact metrics are not provided, the project aimed to deliver an intuitive and user-friendly experience that supports multilingual collaboration and smarter meetings.
Takeways
In designing Samvaad, the focus was always on bridging communication gaps, enabling global teams to feel understood and productive. By anchoring design with user research, iterating through testing, and striving for clarity, we built a platform that helps people connect better, no matter where they are.
Impact:
The interface allowed teams across different regions to conduct meetings in their native languages, reducing misunderstanding and increasing inclusivity.
The AI-generated summaries helped users save time and ensured action items were captured.
Collaboration features like the whiteboard enabled synchronous ideation beyond just “faces in boxes.”
What I learned:
A seemingly small change (e.g., relocating a button) can significantly improve usability—the success of a collaborative tool depends heavily on flow and intuitiveness.
